The Advanced Continuing Education track provides the Association’s top level of graduates with a pathway to stay current on the latest issues in local government. This track is self-directed for mayors and councilmembers who seek to continually work toward being the best public servant for their cities and towns. These courses focus on current topics and will be available exclusively to Advanced MEO Institute graduates.
Two three-hour, Advanced Continuing Education classes are offered with each advanced training session held in February and October. Advanced Institute graduates have the option of attending either a three-hour morning or afternoon session or attending both, completing a six-hour day of training.
Wednesday, October 16, 2024
- Empowering Municipalities: Unleash Your Retail Potential With Strategic Coaching and Economic Development
The Retail Coach's method combines strategy, technology and creative expertise to develop and deliver high-impact retail recruitment and development strategies. The session will cover strategies and best practices for all community sizes.
- Public Engagement: Reaching Out and Engaging in New Ways
The training will engage participants to think about how they currently reach stakeholders—and how they must cast a wider net in 2024. No longer will the traditional letter, flyer, phone call or door-to-door canvassing reach all audiences. For instance, do you have an outreach strategy for individuals in your community who might be homeless or in transitional housing? What about reaching older residents? Social media might not be the best approach, but which forms of media prove most effective.
While traditional outreach has its place, in order to ensure successful outreach, participants will need to modify, enhance and even add additional strategies. This session will look at some of those strategies and how they might be suitable for South Carolina cities and towns.